Build virtuous circles for long term growth.
Strategic advice and practical, tactical support for agencies.
Helping you build a New Business and Marketing ecosystem that delivers long term growth.
Marketing and new business is critical to your agency’s success, but with so much competing for your attention, it’s easy for it to get sidelined or feel overwhelming when you do tackle it.
Making it work isn’t about quick or temporary fixes, it’s about creating a virtuous circle of growth that builds momentum over time, freeing you to do what you do best: deliver exceptional work for your clients.
Together, we’ll build a manageable ecosystem from the foundations up to attract the right opportunities, break free from start/stop cycles, and reduce reliance on ad-hoc referrals.
And with the right strategy, you can make smarter decisions about where to invest your time, budget, and resources, without committing to investing in new hires or tools before you’re ready.
I bring fresh perspective along with years of practical expertise to help you cut through the noise and create a clear, actionable plan for sustainable growth. Whether you’re formalising your approach or looking for a reset, we’ll identify what’s working, what’s not, and where to focus.
If marketing and new business feel like wrangling an octopus into a string bag, I’ll help you untangle the knots and move forward with purpose.
Where do you want to start?
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Whether you’re currently just covering the basics or have a more established new business function, this focused and thorough discovery process will give you a clear picture of your current marketing and new business activity. Using the Growth Maturity Matrix, we’ll assess where you are today, what’s working, what’s not, and where the gaps are, so you can confidently define your ambitions and set goals.
From there, we’ll map a route from your current state to your desired destination, creating a clear, prioritised, and actionable plan to get you there.
This plan is yours to implement, but if you’d like support, I can work alongside you to put it into action, coaching you through the process, keeping you accountable, and ensuring steady progress.
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Are you stuck doing tactics? Maybe you’ve tried lots of things but never consistently? Or you’re in a rut and need fresh, objective eyes on your challenge to get you refocused and reinvigorated.
In a condensed timeframe we’ll work together to reorient and prioritise, looking back at what you’ve done to date to reframe your ambitions and craft a leaner, smarter version of what you’re already doing, and get everyone on board and motivated.
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Having sat on both sides of the table -in agencies and at intermediary Oystercatchers - I know that intermediaries can be an essential part of your new business strategy.
This Masterclass session, based on interviews and desk research into over 50 UK intermediaries, is designed to bust some myths and deliver insight into how to understand all the players in the market, and identify and engage with the ones that are right for you.
This is ideal for growing agencies wanting to engage with intermediaries for the first time, established agencies who want to make more of these relationships, and anyone who wants a better understanding of the complex intermediary landscape.
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From setting your strategy for the year, to addressing a specific tactical challenge, bringing your team together for a workshop to discuss, solve and plan, is a powerful way to gain alignment and move forwards.
I’ll build and facilitate a workshop designed around your needs to help you get clarity, make decisions and take action.
Additional Services
New Business Strategy and Planning
Positioning and Proposition Development
Campaign and Content Development
Marketing Event Creation and Management
Accountability Partnering and Coaching
Workshop Design and Facilitation
I’ve spent my career in new business and marketing, in and around the creative industries - in agencies, in-house, in creative recruitment, at new business agencies, and at industry intermediary Oystercatchers - giving me a unique and comprehensive view of agency new business.
I’ve seen both the universal and unique challenges that agencies face, in particular with positioning to the market, building sustainable new business programmes and having the right team with the right remit in place.
I bring broad industry knowledge, strategic thinking, and creative problem-solving skills to enable you to create and develop virtuous circle of sustainable growth.
I’m also part of The Pimlico Group, independent advisors to the advertising and marketing industry.
Why work with me
Testimonials
Send me a postcard, drop me a line…
Send an email to hello@goodcircles.co.uk or use the form